“Do You Know What You Want?”

It’s a quintessential business question but like a free lunch–the answer is decidedly not free.

The group of especially intense entrepreneurs sat in a Zoom meeting discussing the question above. But it was not the question we were asking each other. Rather, it was the question we ask companies who come to us for advice or help with projects, whether it is marketing, growth, design, education, perhaps, or personnel. It can be anything.

It is not surprising that companies like yours look outside for startups and creatives like those in our group to help you gain clarity on your next challenge.

Is it one of these?

Sales are down. | Employee turnover is up. | Deliveries are late. |It’s time to hire, fire, grow, move, add a product, cut a service. | It’s something else.

You’re stumped, because you don’t know what’s wrong, OR what you want to do to fix it.

We don’t either. But here’s what we’d like you to know. Sometimes you don’t know what you want until you have seen it. Sometimes, that means looking at one option, and another, and another with nothing that looks or feels quite right. It’s like looking for a home. You kinda know what you’re looking for, but you have to go through a lot of no’s before you get to a yes. The kitchen is too small, and even though it appeared there was enough room to expand it, it wouldn’t work. You move on. You haven’t paid the agent a dime. But that’s their job.

That’s the difference. A realtor’s job is to show you a bunch of homes until you find one you like. They don’t “charge” you for that time, and you think small businesses shouldn’t be charging to show you different answers to your problems. That there is a problem. Here’s the thing. If you had some department in your company doing the analysis, scenario building, and defining the resources and assets, boundaries, and constraints for various paths, you would be paying them. The “cost” gets buried in their salaries, but in truth, the opportunity cost is that they’re working on your project, not on someone else’s, or perhaps they’re moving deadlines on their regular jobs for that day.

No Free Lunches

“Do you know what you want?” is not a free question anymore than there are free lunches. Everything costs. When I’m asked “that question,” I can say “No, I don’t know what I want.” But if I begin the analysis seeking solutions so I can answer the question, I should expect to pay for the time it takes to do it.

If it’s MY time, I “pay for it” by pushing another project aside for the moment. I may “pay” by not watching television or by not playing a sport that day. In the generous world of my ZOOM group this morning, we help each other freely. But we pay each other back by asking them “the question” and helping them to answer it honestly and with due diligence of reflection, clarifying comments, and respectful, necessary disagreement sometimes.

Seth Godin says a lot of pithy things, but I’m going to pick this one for now.

“If you can’t state your position in eight words, you don’t have a position.” – Seth Godin

If you can’t answer the question, you don’t know what you want and that’s okay. But knowing what you want has immense value. And everything costs.

***

If you want more content like this, check out Mickey Mellon’s blog posts. He’s a Seth Godin fan and a deep thinker (and a member of the thought group that originated this blog’s question).

Photo compliments of Pexels Free Photos.

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WHAT IF?

At our weekly altMBA check-in meeting, one of our braver souls shared her plan to take six weeks off before embarking on her next “thing.” The thing was not defined, and the six weeks would be time to ponder, reflect, and choose. Or not.

What if you did that? Would you plan a vacation? Take a class? Sneak in some work?

OR, could you somehow push a magic slow-motion button that is spelled break or brake (either one) and step out of your skin to live in the gaps without filling each one with breathless busy?

What IF?

What if you don’t take any time between this thing and the next? Our professional CVs used to shout “loser” if there were gaps, as if to say, “So, you couldn’t find work, huh?” Or, “What was wrong?” or “Did you have a breakdown? Were you sick? You what? You stayed home with your kids?”

So you switch out of Drive and put yourself in Neutral. What if you have two days pass and you have nothing to show for those two days? Can you put away the I’m-useless, this-was-a-bad-idea fear and believe that creating space for your Self to find itself will be a good use of your time, however long that takes?

What if you honored this time? Protected this time? What if you came into an inheritance or won the lottery? And so what if you took even longer? What if you knew you were facing a risky surgery? What if your chance for survival were only at 10%?

Reflection:

Someone in the group talked about the need for reflection in everything we do. Another person asked our brave six-week-off person if she would be fed or drained by the process, or by the decisions she faced at the end of the six weeks.

What if we all had time to ponder our lives, visit our Selves, and find our truth as we’re living through each of our my-brakes-are-broken days?

What if we made a special appointment time to reflect, like we put it on the calendar and didn’t schedule on top of it?

What if?

Photo compliments of Pexels.com.

Adolescence. Again.

“. . . I’m the bear standing in the woods with a bullseye on his chest . . .”

My late sixties present me with the most ridiculous angst I’ve felt since I was sixteen. I am no longer a child of forty, and I am not an adult of eighty. Thus, I am an “adolescent” again. Why does it come up now? It dawned on me (after my 50th—there, I said it—high school reunion, for God’s sake) that at this age, we are older, but we are fighting oldness. Gray hair is dyed, colored, and maybe highlighted; straightened and softened to disguise the crinkly, wiry, dry mass that passes for hair. Why don’t I have the soft, pretty kind like my mom did? Dunno. I’m sure it’s because my hair, an enemy of over six decades, does this because it has its own devious mind. My hair knows exactly what irks me.

KONICA MINOLTA DIGITAL CAMERAI have a target on my forehead. I feel like I’m the bear standing in the woods with a bullseye on his chest if you’ve ever seen that cartoon. It’s the target for anti-aging marketers to spot me from 10,000 feet. They don’t need for me to wear the target, though. It’s written in the sneaky wrinkles around my eyes and mouth, and the other ill-mannered houseguests with stupid sunglasses that appeared on my neck and cheeks one day when I wasn’t paying attention. They didn’t have the courtesy to leave.

So, it’s not just the cosmetics products folks; it’s also the dermatologists and estheticians that swear their methods for finding the fountain of youth surpass the others’. For all the Botox treatments, eyelifts, ear-lifts (yes, they have those), and nose jobs, there are face creams and treatments to use between or instead of the unnerving, daunting “cures.” (I would share my chemical peel photos with you, but you’d probably run screaming for the Halloween bar. Yes, I had one. Why? Because I’m still in my adolescence, of course, experimenting as adolescents do.)

Since we’re talking, I thought I might share more nice perspectives to cheer you up. You may be happily getting Botox, chemical peels, and other fine facial procedures to try to fool the calendar, but I’m going to burst your bubble. Are you sitting down? Here goes: There are some telltale signs of advancing age that cannot be removed. As one of my “good” friends said, “You just have to look at someone’s hands to see if they’re old.” Thanks. Thanks so much. I needed that. I have tried to hold my hands above my elbows during pictures to keep from having those lovely blue veins pop out on the back of my hands. Sometimes, though, this is not a good strategy. As in when you’re playing the piano. Or maybe you’re doing a cooking demonstration or giving a knitting lesson. (People still knit. By hand. They do.)

More perspectives: (Spoiler alert.) Hanging, crinkly skin. Yes. Even though we go to the gym, do our due-diligence with weights, on machines, and at endless classes, we are stuck with crinkly skin that hangs off our healthy, osteoporosis-free skeletons if we’re lucky. Yes, we put on lotion. Yes, we tone and stretch. We are limber from yoga. Our lungs are aerobically healthy. Our butts are holding their own underneath. However, the skin that keeps the rest of us in has an un-ironed look about it.

So, when you’re a teenager, you’re dealing with zits, braces, and big ears. The difference is that as a teenager, the zits eventually disappear, the braces come off, and somewhere along the way you grow into your ears. As I age, my wrinkles will not disappear. In fact, they will multiply. Like rabbits. My teeth will get thinner. And my ears AND nose, longer. My hands? More gnarly. (Great word, right?)

What? Get over myself. This is a first world problem, you say? Well, yes, but it’s real to me. Adolescence. Again. Merde! I didn’t like my teen years when I was experiencing them, and I thought I was done. I’m back in them again. And I’d like to think I’m above it all! “I got this,” I say to my face in the mirror, the unrelenting mirror. “Mirror, mirror on the wall. Who is that ancient person in the shawl?” The mirror is no help. No help at all. Her best advice is to turn off the lights. Would that all rooms were dark!

I look around me at the people with gray hair. I compare. Oh, that’s dumb. At least I’m not that old, I say to myself. But my next thought is: I will be there soon. I saw a young woman today. OMG. “I used to look like that,” I say. Well, that’s nonsense. I NEVER looked like THAT. Who am I kidding? She was model beautiful. Why do I make this comparison? This thing called aging —even healthy aging, where I’m dancing flamenco and walking miles and doing yoga —is taking too much of my mental energy. It robs me of creativity. It stifles my serenity.

So as with my teens, I know that eventually, the between-ness will pass. I can achieve the next stage and relax into it—gracefully, happily, peacefully. That makes sense. If we fight the force of nature, we tend to carry an aura of angry (I hear it’s a mustard color), which by itself can make us look older and feel worse. (Who wants to look like mustard?)

I suggest that you read Atul Gawande’s Being Mortal. It’s an homage to living well even as it describes the terminal nature of our lives. We are lucky if we get to experience old age before we die. Dr. Gawande says it better, page 141. “The battle of being mortal is the battle to maintain the integrity of one’s life—to avoid becoming so diminished or dissipated or subjugated that who you are becomes disconnected from who you were or who you want to be.” I’m going to embrace the idea of maintaining my integrity by defining “a good day” in my terms and attempting to attain that. Every day. I will not worry about adolescence. Terrible twos. Teens. Twenties. Middle age. They’re stages, each with their challenges. This aging thing is just another stage. Maintaining my integrity is the goal. That’s all.

WRITING Is Not Easy

We are inundated with content all day long. We are buried in promotions. Suffocating from inbound. Struggling to create outbound. So because writing is all around us, it seems that it is an easy thing to do. But it’s not. WRITING is not easy. Good writing is really, really hard.

  • People write emails all day long. They’re writing. Right? No. It’s not WRITING. On the other hand…
  • Writing is not surgery. Good writing isn’t either. But writing is important. (Examples: The U.S. Constitution, The Bible, The Koran, etc.). And it may save lives as in well-written checklists like those in Atul Gawande’s Checklist Manifesto or an instruction manual for electrical wiring.

Writing may save lives.

  • You need a license to practice surgery. And while you do not need one to write, you do need a license to drive a car and to be officially married.
  • Did you think about the fact that you do not need a license to have a child?

Having a license sets people apart. It denotes a level of proficiency. Yet, even after obtaining a license, people practice what they have learned to become good at it. Doctors, dentists, and lawyers have “practices.” Professional musicians practice. Dancers, actors and other people who are not licensed practice long hours to attain the level for which they can be paid… as a professional. Writers do, too.

People struggle to write well. Professional writers struggle more. Tennis players strive to play well. Professional tennis players strive harder and longer. Professional golfers and painters (or anyone who needs the Malcolm Gladwell 10,000 hours of practice to be really good) do not have licenses but compete to be deemed the best at what they do. Writers that write for 10,000 hours do not always get their books published by one of the big publishing houses. That also takes luck. (And luck is also a Malcolm Gladwell Outlier ingredient for success.)

Good writing is not easy. We can try to write more because we think more is better. However, practicing long hours is only helpful if it’s correct practice. Because so many people write all day long, they may think they will become better at it. Yes. Better.  But to be a really good writer, people can take a class. Buy a book on writing. Enter contests, and seek legitimate publishing venues. Or they can hire a professional writer to write with them.

Bottom line:  Really good writing is extremely hard to do. There is no license to be a writer. Masters and Doctorate degrees—yes. Otherwise, the proof is in the publishing. In clarity and voice and tone. However, the real proof: the pleasure of reading good writing of any kind.

A Little Science to the Rescue

Below is my list of a few things for which I would just as soon have someone or something come to me in the middle of the night and handle, so I don’t have to make an appointment for it, panic myself with the anticipation of it, suffer the pain of it, or take the time for it.

1.     Pap Smears

2.     Mammograms

3.     Colonoscopies

4.     Teeth cleaning

5.     Bikini waxing

6.     Shaving

7.     Manicures

8.     Pedicures

9.     Eyebrow tweezing

10.  Mustache bleaching

11.  Chin hair plucking

12.  Eye appointments

13.  Breast reduction

14.  Breast enhancement

15.  Liposuction

16.  Dental work

17.  Haircuts

18.  Wrinkle Removal

19.  Lasik Eye Surgery

20.  Nose jobs

21.  Appendectomies

 

For men we can add:

1.     Face Shaving

2.     Vasectomies

3.     Prostate exams

 

My idea is to have a work crew of nanobots who get off their collective tiny little asses and take care of this stuff for me. So what is a nanobot? The prefix “nano” means one billionth. When referring to size, a nanometer, then, is one billionth of a meter. Still need help? A human hair is 50,000 nanometers in diameter. The smallest thing one can see with the unaided human eye is 10,000 nanometers across. The measurement of the dot above the letter “i” in this sentence is approximately one million nanometers.

Hopefully you have heard of the serious field of study called nanoscience, which researches the fundamental principles of molecules and structures with a size of between one and one hundred nanometers. The nanobot falls more under the related field of microelectromechanical (cool word, huh?!) systems, which we can thankfully shorten to MEMS. The scientists (they’re full-sized people by the way) who are developing this phase of the research strive to manufacture tiny robots that can flow through the bloodstream, delivering drugs and repairing tissue. These structures are usually between 1,000 and 1,000,000 nanometers in size. This is not science fiction. To wit, L’Oréal and Lancôme are already using nanoparticles in skin creams and hair conditioners. IBM, Hewlett-Packard, and Lucent (they’re out of business today) were using nanotechnology in their computers. AND WHO HASN’T HEARD OF THE NANOPOD – a very small IPOD that holds 1000 tunes? (How cool to see “nano” was so forward-thinking back when this was penned.)

magnifying-glassOne of the goals of the MEMS scientists is to teach the robots to build more robots! This may present problems if the robots get out of control (as in the novel PREY by Michael Crichton), but novels aside, there is genuine science already proceeding with nanotechnology, nanostructures, and MEMS. This little science lesson is now over. If you’re interested, here are two of many references on the subject: The Next Big Thing is Really Small (© 2003) by Jack Uldrich with Deb Newberry, and Nanotechnology, A Gentle Introduction to the Next Big Idea (© 2003) by Mark and Daniel Ratner.

Now, back to my list. I know there are people out there who actually LIKE to have some of these things done. However, as I look at the bulk of the items on my list, I’d have to assume the nanobot idea will take hold, and some entrepreneur with very tiny offices and very good eyesight will figure out how to rally these miniature non-unionized workers and make a million dollars in the first few weeks of business.

In general, these tasks are things that I would just as soon not be there for at all, and in fact, if a nanobot did it VERY QUIETLY and VERY GENTLY whilst I was sleeping VERY DEEPLY, it would be awesome. They could do it all at once, as far as I am concerned. I’d wake up in the morning and it would be handled. It’s tantamount to the pure joy of coming in from working all day; the house is clean and spotless, dinner is made, candles are lit throughout the house, soft music is playing, and a well-toned, mute, scantily clad person of choice is waiting to pass out foot rubs and bring beverages of any variety, perfectly made, quickly without nagging, begging, or bickering.

Does this sound outlandish? The idea of a washing machine for women in the old days sounded impossible to them, didn’t it? Well, why can’t we expect to have a future that holds really cool stuff for us? I haven’t figured out a way to leave my head at the hairdresser’s, my hands and feet at the manicurist’s, and other body parts at other places to be poked, probed and handled, as it were. More importantly, I don’t like being awake to feel some of these invasions.

Don’t get me wrong. There are sometimes, many times, when having manicures and pedicures, as an example, are just delightful. They are a break in the action. They let us feel pampered, fawned over, and special. It’s when there really is no time, deadlines loom heavy, the “fit has hit the shan,” and you’re just not able to fit it in. Your nails look like crap, your hair badly needs a cut or color, your teeth need cleaning because your breath catches fire when near a heat source, and you wish the twenty-four hour day would expand to thirty, and your need-for-sleep factor would reduce to zero. We’ve all been there.

MY idea of nanobots are those that would be fitted with little microchips and trained to roam the body eating cuticles, handling your pap smear, ridding your teeth of plaque, checking for cavities, and dragging huge (for them) razors across body parts, like ants carrying a hot dog bun, to rid you of unwanted hair. But, until the next huge, or should I say tiny, breakthrough in nanotechnology, I guess I’ll have to continue to do all of my icky things by and to myself and with myself present.

At the moment, though, my clothes are washing themselves in the washing machine.

 

© Kathryn Atkins, 2005

While

While I’m showering, I’m thinking about my workday.

While I’m working, I’m preoccupied with dinner.

RestaurantWhile I’m eating dinner, I’m hoping to avoid doing dishes.

While I’m doing dishes, I ponder how I can escape the laundry.

While I’m folding laundry, I’m musing about shopping.

While shopping the next day, I review my to-do list for the weekend.

While shtupping on the weekend, I think about the movie I saw on Tuesday.

While watching the movie, I was comparing it to the book.

While reading the book I was thinking about dying.

While I’m dying, I’ll be wondering what it was like to live.

 

I missed it.

 

 

© 2003

Seeing With Fresh Eyes

Everyone from marketers to writers to web designers needs Fresh Eyes. Find out why and how.

Seeing with Fresh Eyes

I don’t like to edit. Well, I like to edit other people’s stuff, but not my own. I like what I write. Or I wouldn’t be a writer. That said, everyone needs someone to edit their work.

 

EVERYONE. (Including moi).

Fresh Eyes are other people’s eyes. Or they’re your own eyes after a good night’s sleep.

Fresh Eyes are your eyes after 24 hours away from the project. Maybe 8 hours. Or 2. For longer works, Fresh Eyes, if they’re your own, require time and a blink-worthy dusting (think powdered sugar here) of amnesia.

Stephen King says Fresh Eyes are needed between book drafts. In his writing craft memoir On Writing he says, “How long you let your book rest—sort of like bread dough between kneadings—is entirely up to you, but I think it should be a minimum of six weeks.”

Fresh Eyes could be called “vu-jà dé” … (I stole this from Adam Grant’s TED Talk at minute:second 10:57 into the talk. Thanks Adam! J). It’s like the opposite of déjà vu, where instead of already having seen it before, you’re seeing it for the first time.

Fresh Eyes bring someone else’s perspective into your life, onto the project.

Fresh Eyes sing new tunes and bring new rhythms.

Fresh Eyes understand there are more ways to approach the problem, write the story, paint the picture, take the photo.

Fresh Eyes are untainted by prejudice. Fresh Eyes are unclogged by confirmation bias.

Fresh Eyes are often “focused” by listening ears and open hearts and reading out loud.

Fresh Eyes are gifted by a willingness to admit you’re wrong. A possibility that you made a mistake. The welcoming of another opinion, instead of an anxiety about being criticized.

Fresh Eyes are not fearful, nor are Fresh Eyes to be feared. They are your friends.

For your writing project, your film, your new product, your idea, your company, or your invention or daring marketing scheme, take a moment and a deep breath. Take two steps back, or take a walk around the block. A trip around the world. A night away. Take in a movie or a play. Read a book.

Then return with Fresh Eyes. And when “Did I really say that?” escapes your lips, you can thank us. Or thank Stephen King. He’ll be glad he could help. I’m sure.

Artwork by Katie Phillips

 

Two P.M.

Two p.m. is an inauspicious time.  No — there’s no halfway through, or halfway from.  Starting at noon or starting at 1:00, it makes no difference.  Two p.m. languishes in the same non-urgent, no-account hour as say, 9 a.m. Not much going on. “Hey, Marvin, can I have that report by 2 p.m.?” It doesn’t sound nearly as pressing as, “Marvin! I need that report by noon!”  And so 2 p.m. sits on the clock and looks longingly at 1 p.m. and then at 3 p.m. and wishes it were anything but itself.Portrait Of Man In Military Uniform Saluting

One day, a military strategist comes along and says,  “Two o’clock is imprecise. Let’s make a twenty-four hour clock.” And so, lowly 2 p.m. became “fourteen hundred hours.” Now, there’s a time that struts. There’s a time that salutes.  There’s a time that sergeants can bellow across a room and not sound like a sissy.  “I’ll see you at fourteen hundred hours, soldier.” And he means that you should be there fifteen minutes before, or “Soldier, you’re late.”

To achieve

To achieve great things, two things are needed: A plan and not quite enough time. ~ Leonard Bernstein

I heard this Bernstein quote yesterday, but it didn’t sink in until the subconscious pulled it up to conscious. It’s plain awesome that this great American composer, conductor, author, music lecturer and pianist knew the value of running out of time. We all need a deadline to create the sense of urgency that fosters achievement. The show must go on, sometimes whether it’s ready or not. Powerful. It forces great things. It causes huge goofs, too.  But we learn from our errors and achieve greatness because and in spite of them.

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