Book Launch January 28, 2018

Giving My Self to the Wind

 GMSTTW COVER  I had so much fun.

The top left photo is of my husband Don and my son Ted with me at the Gatsby Books signing. Next on the left, friends Tim and Nancy Thomas, and then my brother Bob and me.  The threesome at the bottom are my friends, Dave Fleck, Candice Brandt, and Jim Larkin.

 

20170128 (1101) (1)Above is a photo of me with with my crazy “pinwheel” pens for giveaways.

I look forward to another one soon.

 

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The Challenge and Joy of Finishing

Mozart. Bach. Van Gogh. Rodin. Margaret Mitchell. Stephen King. Stephen Spielberg. George Lucas.

Have you heard of these folks? They all finished something. Did they know they were done? Probably, they just got tired of messing with whatever they were working on, put a period, an ending, a final splotch of paint or marble or editing scissors down and called it done. Many “artists” admit they are never done. They just abandon the project and move to the next one. 

But what does that mean? It means that at some point these creatives finished the project. The musical piece was finally written. Maybe there were several instruments. Maybe just one. The marble statue was finally rid of the stuff that wasn’t needed to make the statue (quote Michelangelo), and the life-size piece could stand on its own without the sculpture’s chisel hovering near its unprotected loins.

For every writer, filmmaker, painter, or project manager, businessperson, or code writer, the creative venture needs a finish line. Someone needs to say the magic words: “It is done.” “It is ready.” “It is finished.” At some point, hopefully, the artist’s work is shipped—published, distributed, shown, or sent to the marketplace.

Then the pain begins.

Or not.

For every successful creation, there are hundreds that are crap. But that is actually wonderful. The only way we can know our work is “good” is to send it out. On the other hand, it also makes absolutely no difference if nobody likes your work. Your blood, sweat, and tears spot the pages, but maybe they just do not like your face. They might not be ready for you yet. They might be looking the other way. The timing is wrong. Your luck sucks. 

It doesn’t matter.

If you have finished something—anything—good or bad, you have won. You are a success. You finished what you started. Finishing is difficult.

It’s not impossible. Look at the music, the books, the businesses, the inventions, the paintings, cars, sculptures, computer programs, cell phones, and every other thing you can think of ever created. They were finished. At some moment in time, a human being started something. Then they finished it. That. Is. Awesome.

Quotes on Finishing

“Why do I talk about the benefits of failure? Simply because failure meant a stripping away of the inessential. I stopped pretending to myself that I was anything other than what I was, and began to direct all my energy into finishing the only work that mattered to me. 

~ J. K. Rowling

“Whatever it takes to finish things, finish. You will learn more from a glorious failure than you ever will from something you never finished.”

~ Neil Gaiman

Fear of Shipping [My interpretation: Shipping = Finishing]

Shipping is fraught with risk and danger.

Every time you raise your hand, send an email, launch a product or make a suggestion, you’re exposing yourself to criticism. Not just criticism, but the negative consequences that come with wasting money, annoying someone in power, or making a fool of yourself.

“It’s no wonder we’re afraid to ship.

“It’s not clear you have much choice, though. A life spent curled in a ball, hiding in the corner might seem less risky, but in fact, it’s certain to lead to ennui and eventually failure. …”   

~ Seth Godin 

* * *

Thought #1

Why Finishing Is Important

For You and For Us

Finishing is critical because we need to fail!  We need to fail so we can do it right the next time and the next and the next.  Who is one of the biggest failures on the planet right now? Elon Musk. Who else was a huge failure? Steve Jobs. They were successful because they allowed failure into their lives.

From many, many, many podcasts, articles, how-to books, and blogs, I know that failure is the key to success. If failure is the key to success, finishing is the key to failure.

   Finish  —  Fail  — Succeed  —  Repeat

  • Finishing is making a contribution.
  • Finishing is you making your mark on the earth.
  • Finishing is why you are here.
  • Finishing is your life’s purpose.
  • Finishing brings you joy.

Enjoying the journey to the finish line is important, too. Don’t beat yourself up if you are enjoying that journey. That’s okay. Try to finish, though.

* * *

Thought #2

We Need to Fail!

… even though it’s not fun.

I hate to fail. No one likes to fail. We don’t want to be failures. People like winners. True. No one wants to be the last one in the race. Few people want to come in fourth at the Olympics. They don’t get a medal. But what they did get was experiencing the Olympics! How good must they be to make it through all the competitions and trials to get to the Olympics in the first place?

Failing and being a failure are two different things, however. Failing is a temporary thing. In fact, failing a bunch of times is how you eventually get better.

Failing is learning. “Oh! How interesting! That didn’t work. I’ll try something else.”

Failing is helping other people learn. “Wow. Look what they tried! Let’s see if we can do it better or differently.”

Failing is winning the game of perseverance. Gaining strength. Experiencing grit. Knowing how golly gosh darn badly you want it.

Failing is a gift.

Unfortunately, failing multiple times can keep some of us from finishing. We grow tired of the skinned knees, the broken airplanes (Wright Brothers), the cotton gin that breaks (Eli Whitney) and the telephone that doesn’t ring (Alexander Graham Bell). We give up. We will not finish that book. We will never hear the musical piece. We leave our sculpture in a heap of rocks and rubble, and we will punch a hole in the painting. No one will ever experience your novel,  your Mona Lisa, your Nutcracker Suite, or your David statue.

So you are not John Steinbeck or Leonardo da Vinci? You are not Tchaikovsky or Michelangelo? Did they think they were when they created their works? How would they know in the beginning if they did not finish anything?

Every one of the artists you know didn’t know they were any good when they started. John Steinbeck was rejected dozens of times. Starving artists starve for a reason. Are they failures?

Here’s the deal. These creatives are only failures if they measure success by money and fame. Many of the famous artists never saw fame or fortune while they were alive, so they did not think they were any good!

Fail. Fail often. Keep writing, painting, making music, sculpting, and inventing. In the meantime, let’s look at why we don’t finish our works so that we can find a way around it.

* * *

Thought #3

Why We Don’t Finish

It’s very common.

ONE WORD . . .

The word is…

FEAR

Fear Takes Many Forms

Sometimes, the fear “choice” we make is acceptable by society’s standards. We do want things to be perfect, for example. We would prefer that our cars’ brakes work correctly, right?

Busy-ness is another example of an acceptable form of fear. In our western Puritan ethic American culture, having too much to do and being overloaded is “good” for the community. “Busy hands are happy hands.” However, Socrates said, “Beware the barrenness of a busy life.” I like: “Don’t equate activity with accomplishment.”

o Perfectionism (Fear)

o Procrastination (Perfectionism + Fear)

o Time and Overload (Procrastination + Fear)

o Prioritization  (Time + Procrastination + Fear)

o Don’t Know How! (Fear of looking dumb.)

Perfectionism

It has to be perfect! They’ll laugh at me if it’s not perfect. I hate mistakes! (I do.) I just need to work on it a little more. Then it will be perfect. One more time. 

Once more.

One more.

Once more.

And again.

Only one more.

Look at the pattern. It’s stair steps. Down.

It’s fear. Fear of getting it wrong. Fear of finishing. Fear of putting your (unfinished, imperfect) work in the public eye. It’s safer inside where no one can see our warts. No one will laugh at our spelling errors, our inappropriate camera settings, our composition screw-ups, our terrible color choices, background proportion blunders, or visible chisel marks.

SO WHAT? If it is not brakes, or a building, or surgery, a little mistake isn’t going to end the world. Fuggedaboutit. Finish it. And ship it!

Procrastination

This is my favorite, I think. I am particularly good at finding some huge, pressing projects that are laudable to have accomplished… except they are not my dream project. They’re sneaky ways of procrastinating while having some part of myself be gosh darned proud of checking them off my lists.

I can mop the floors, do laundry, go grocery shopping, and make a cake. I am not finishing the chapter. I plan Christmas, or plan a vacation, or plan a meeting. I am not writing my book. I write another short piece. Ship an article to a customer. Call my brother, email my friend, walk the dog.

These are all great accomplishments! But, I am not moving my characters, plot, or theme forward. Here’s the irony: I’m procrastinating by writing this handbook on the challenge of finishing.

The completion of the above tasks is, as I said, laudable and necessary sometimes. However, we (I) need to be aware. I must be mindful and know when I’m off the path to finishing what I most want to finish. The BIG thing. The thing I was put here to do.

Oh, and don’t forget, being a “perfectionist” also serves as procrastination. It keeps us from shipping. It keeps us in the “fun” of “fixing.” It’s safe. We are convinced that we can make it perfect if we work hard enough. Perfect doesn’t happen very often. It’s a lovely idea, but the pursuit of perfection can be our worst enemy. Watch out and be extra conscious of the time you spend proofreading, changing a color in a painting, chiseling that last micrometer off the sculpture, or editing the scene in a movie. You may be an artist, or you may be dawdling. (Don’t you love that word?)

Time and Overload

The secretary to the president of the firm says, “I’m SO busy!” The president of the firm with 20,000 employees says, “I’m SO busy!” They’re both busy. Artist, author, and longtime podcaster Debbie Millman says, “Busy is a decision.” That means we choose how our time is spent, and we elect what we work on at any given moment.

“I have a job,” you say. “I have bills.” How many people have jobs that keep them barely ahead of the bill collector, or just ahead of bankruptcy, whatever their pay?

“Money is something we choose to trade our life energy for,” from Vicki Robin, Your Money or Your Life. The things we choose to do are our “busy” things.

Some people give up stressful jobs to preserve their mental powers for their art form. I cannot tell you how many people I’ve met at the Trader Joe’s checkout counter who are artists, musicians, writers, and painters that ‘just need a little money so they can do what they love.’ The decision comes with sacrifice. 

You do not buy brand new cars, or you decide on a smaller house and trips to discount grocery and shoe stores, and other lifestyle shifts.  If lowering the financial bar saves mental stress, and allows the freedom to create, it may be worth downsizing. Then, the decision to be busy is a decision to be busy with creativity. You reduce your cerebral load to embrace the you that is you.

Prioritization

First things first. Nothing else matters as much as this thing you want to finish. Nothing will get in the way. Start. Continue. Finish. 

Some critical concepts come to mind here.

      1. Time management
      2. Time blocks
      3. Saying no
      4. Desire
      5. Discipline
      6. Grit
      7. Rewards
      8. Consciousness
      9. Clarity
      10. Focus

For many of the above ideas, there are applications to help you. Time management must have a few dozen apps, but for creatives, there is nothing like two- or three- hour time blocks to accomplish your creative output. Ten minutes here and there may work for some people (I know published authors who write on their 30-minute lunch breaks), but this is especially hard. Diving into a big project before you recommence is often a 30-minute process by itself.  Do the best you can to create time blocks by using better time management.

“Saying no” may come in the form of an app like “Freedom,” which shuts off all internet, email, and other distractions from your computer, mobile phone, etc.  Or, just say a polite “no” to the coffee date or free flying lesson.

Desire, discipline, and grit are interconnected. Having the desire means being motivated—wanting beyond all else to finish the piece or attain that goal or knowledge, milestone, etc. The only way to get there is through discipline. Practicing every day. Writing every day. Learning, painting, creating, every day—even when the output sucks, you’re tired, you’re sick, you’re making no progress, and no money —and you have no friends and no fun. The trick here is grit.  Sticking with it. For more information, check out the TED talk on grit by Angela Lee Duckworth.

Rewards are controversial. Some folks think the work is the reward. Others say rewards help you keep going forward. It’s very personal. Maybe one person needs new shoes another can get by with a Starbucks latte. Consider the idea of a reward for reaching a milestone.

Consciousness and Clarity go hand in hand. To be conscious of your every action of the day, the question to ask is, “Is this the best use of my time right now?” OR, “Am I on task for the work I want to finish?” The second concept, clarity, helps us be not only clear but honest about the time and energy we spend. We may be busy, but we are not accomplishing anything.

Focus helps us avoid distractions. It’s becoming a lost art in today’s social media, 24/7 interconnectedness. The idea of freeing ourselves from internet and phone connections is useful, as in the “saying no” choices, but beyond saying no, we must say yes to staying in the flow of our work. For writers, it’s keeping our butts in the chair; for musicians, it’s staying the course with the instrument, the musical score. It is being in the moment. Meditation practice helps with this. Many creatives—and even sports people and entrepreneurs—swear by meditation. Try it.

Don’t Know How!

Hah. I thought I knew how to write. But writing a whole book (fiction or non-fiction) is an entirely bigger ball of wax than writing an article, or website copy, or emails, for gosh sakes.  What made me nuts was thinking about all the people who have successfully written books. They had done it. Why couldn’t I? Something was wrong with me. It must be easy, or all these people wouldn’t have published a book. Right?

Let’s look at the numbers. 

Per the bibliographic information company Bowker®, there were about 305,000 print books published by traditional publishers in 2013.  The non-traditional publishing sector print output was 1.1 million titles for a total of about 1.4 million titles. Sound like a lot? Here’s what’s interesting: There were about 315 million people in the United States in 2013. Approximately 80% were adults. That would mean that .55% of adults (approximately 252,000) in the U.S. published a book. It is not 55%. It is not 5.5%. It is .55%, which is about 55 adults out of 10,000. It’s a small number, and one can say that publishing a book is a big deal.

Not being able to overcome the challenge of finishing is probably one reason. The other might be they do not know how to do it. Or, they don’t have any interest, of course. However, one survey said that 81% of all adults think they have a novel in them.

If you want to finish a book (or anything for that matter) and don’t know how, then take a class. Read a book on writing a book or doing whatever your dreams tell you. Join a critique group. Take a workshop. Go to a conference. Free is good, but sometimes you get what you pay for. Either way, not knowing how certainly hasn’t stopped some people! There are some crummy books out there. But we should not let not knowing keep us from finishing something. Let’s look at that Neil Gaiman quote again.  How else will we know? 

* * *

Thought # 4

What Are You Afraid Of?

Check your assumptions.

Take a look at this spidery thing. Maybe take some notes to understand the source of your fear of finishing.

Fear

* * *

Thought # 5

How to Finish

Pssst . . . You are worth it!

You know your fears now. Look at some ways you can overcome your fears and finish your life’s work. Add more notes to help you overcome your fears.

How to Finish

Thought # 6

Open to the Universe of Possibility

Feel joy

Am I an expert on finishing? Heck, no. I’ve finished a few things. That makes me dangerously smug and complacent. The reason for this diatribe is to provide myself a Kick in the A** (KITA) to move from midpoint to endpoint on my next project. I am a little stuck.

Mostly, though, I wanted to let people know the surprising joy I felt on finishing the first little book. And then another, bigger book. I think everyone deserves to feel that joy.

Here’s one last trick. One of the podcasts I listened to said to write down an affirmation 20 times every day for a month. Here’s an example. “I __________(state your name) am a _______________ (give yourself a title like famous painter, world-class, published author, or highly-respected filmmaker).” Note: Do not use want to be or wish to be. Use the present tense “am.” The Universe likes this. She told me so.

Write your affirmation, and wait for the magic. My last book was a result of this exercise. Power of suggestion or universe of possibility: which is it?

It doesn’t matter. It worked for me. Try it.

* * * Feel the joy of finishing. It doesn’t get much better than this. * * *

 

References and Further Readings

Getting Things Done by David Allen

As a Man Thinketh by James Allen

How to Stop Worrying and Start Living by Dale Carnegie

Tribe of Mentors (and almost any book ) by Tim Ferriss

Bird by Bird by Anne Lamott

Your Money or Your Life by Joe Dominguez and Vicki Robin

The Magic of Thinking Big by David J. Schwartz, Ph.D.

The Art of Possibility By Rosamund Stone and Benjamin Zander

* * *

Copyright Information

The Challenge and Joy of Finishing

Kathryn Atkins

Copyright © 2018 Kathryn Atkins

The copyright holder can be contacted through this website: http://www.WritingWorld.biz.

Published in the United States of America

By Writing World, LLC

Adolescence. Again.

“. . . I’m the bear standing in the woods with a bullseye on his chest . . .”

My late sixties present me with the most ridiculous angst I’ve felt since I was sixteen. I am no longer a child of forty, and I am not an adult of eighty. Thus, I am an “adolescent” again. Why does it come up now? It dawned on me (after my 50th—there, I said it—high school reunion, for God’s sake) that at this age, we are older, but we are fighting oldness. Gray hair is dyed, colored, and maybe highlighted; straightened and softened to disguise the crinkly, wiry, dry mass that passes for hair. Why don’t I have the soft, pretty kind like my mom did? Dunno. I’m sure it’s because my hair, an enemy of over six decades, does this because it has its own devious mind. My hair knows exactly what irks me.

KONICA MINOLTA DIGITAL CAMERAI have a target on my forehead. I feel like I’m the bear standing in the woods with a bullseye on his chest if you’ve ever seen that cartoon. It’s the target for anti-aging marketers to spot me from 10,000 feet. They don’t need for me to wear the target, though. It’s written in the sneaky wrinkles around my eyes and mouth, and the other ill-mannered houseguests with stupid sunglasses that appeared on my neck and cheeks one day when I wasn’t paying attention. They didn’t have the courtesy to leave.

So, it’s not just the cosmetics products folks; it’s also the dermatologists and estheticians that swear their methods for finding the fountain of youth surpass the others’. For all the Botox treatments, eyelifts, ear-lifts (yes, they have those), and nose jobs, there are face creams and treatments to use between or instead of the unnerving, daunting “cures.” (I would share my chemical peel photos with you, but you’d probably run screaming for the Halloween bar. Yes, I had one. Why? Because I’m still in my adolescence, of course, experimenting as adolescents do.)

Since we’re talking, I thought I might share more nice perspectives to cheer you up. You may be happily getting Botox, chemical peels, and other fine facial procedures to try to fool the calendar, but I’m going to burst your bubble. Are you sitting down? Here goes: There are some telltale signs of advancing age that cannot be removed. As one of my “good” friends said, “You just have to look at someone’s hands to see if they’re old.” Thanks. Thanks so much. I needed that. I have tried to hold my hands above my elbows during pictures to keep from having those lovely blue veins pop out on the back of my hands. Sometimes, though, this is not a good strategy. As in when you’re playing the piano. Or maybe you’re doing a cooking demonstration or giving a knitting lesson. (People still knit. By hand. They do.)

More perspectives: (Spoiler alert.) Hanging, crinkly skin. Yes. Even though we go to the gym, do our due-diligence with weights, on machines, and at endless classes, we are stuck with crinkly skin that hangs off our healthy, osteoporosis-free skeletons if we’re lucky. Yes, we put on lotion. Yes, we tone and stretch. We are limber from yoga. Our lungs are aerobically healthy. Our butts are holding their own underneath. However, the skin that keeps the rest of us in has an un-ironed look about it.

So, when you’re a teenager, you’re dealing with zits, braces, and big ears. The difference is that as a teenager, the zits eventually disappear, the braces come off, and somewhere along the way you grow into your ears. As I age, my wrinkles will not disappear. In fact, they will multiply. Like rabbits. My teeth will get thinner. And my ears AND nose, longer. My hands? More gnarly. (Great word, right?)

What? Get over myself. This is a first world problem, you say? Well, yes, but it’s real to me. Adolescence. Again. Merde! I didn’t like my teen years when I was experiencing them, and I thought I was done. I’m back in them again. And I’d like to think I’m above it all! “I got this,” I say to my face in the mirror, the unrelenting mirror. “Mirror, mirror on the wall. Who is that ancient person in the shawl?” The mirror is no help. No help at all. Her best advice is to turn off the lights. Would that all rooms were dark!

I look around me at the people with gray hair. I compare. Oh, that’s dumb. At least I’m not that old, I say to myself. But my next thought is: I will be there soon. I saw a young woman today. OMG. “I used to look like that,” I say. Well, that’s nonsense. I NEVER looked like THAT. Who am I kidding? She was model beautiful. Why do I make this comparison? This thing called aging —even healthy aging, where I’m dancing flamenco and walking miles and doing yoga —is taking too much of my mental energy. It robs me of creativity. It stifles my serenity.

So as with my teens, I know that eventually, the between-ness will pass. I can achieve the next stage and relax into it—gracefully, happily, peacefully. That makes sense. If we fight the force of nature, we tend to carry an aura of angry (I hear it’s a mustard color), which by itself can make us look older and feel worse. (Who wants to look like mustard?)

I suggest that you read Atul Gawande’s Being Mortal. It’s an homage to living well even as it describes the terminal nature of our lives. We are lucky if we get to experience old age before we die. Dr. Gawande says it better, page 141. “The battle of being mortal is the battle to maintain the integrity of one’s life—to avoid becoming so diminished or dissipated or subjugated that who you are becomes disconnected from who you were or who you want to be.” I’m going to embrace the idea of maintaining my integrity by defining “a good day” in my terms and attempting to attain that. Every day. I will not worry about adolescence. Terrible twos. Teens. Twenties. Middle age. They’re stages, each with their challenges. This aging thing is just another stage. Maintaining my integrity is the goal. That’s all.

WRITING Is Not Easy

We are inundated with content all day long. We are buried in promotions. Suffocating from inbound. Struggling to create outbound. So because writing is all around us, it seems that it is an easy thing to do. But it’s not. WRITING is not easy. Good writing is really, really hard.

  • People write emails all day long. They’re writing. Right? No. It’s not WRITING. On the other hand…
  • Writing is not surgery. Good writing isn’t either. But writing is important. (Examples: The U.S. Constitution, The Bible, The Koran, etc.). And it may save lives as in well-written checklists like those in Atul Gawande’s Checklist Manifesto or an instruction manual for electrical wiring.

Writing may save lives.

  • You need a license to practice surgery. And while you do not need one to write, you do need a license to drive a car and to be officially married.
  • Did you think about the fact that you do not need a license to have a child?

Having a license sets people apart. It denotes a level of proficiency. Yet, even after obtaining a license, people practice what they have learned to become good at it. Doctors, dentists, and lawyers have “practices.” Professional musicians practice. Dancers, actors and other people who are not licensed practice long hours to attain the level for which they can be paid… as a professional. Writers do, too.

People struggle to write well. Professional writers struggle more. Tennis players strive to play well. Professional tennis players strive harder and longer. Professional golfers and painters (or anyone who needs the Malcolm Gladwell 10,000 hours of practice to be really good) do not have licenses but compete to be deemed the best at what they do. Writers that write for 10,000 hours do not always get their books published by one of the big publishing houses. That also takes luck. (And luck is also a Malcolm Gladwell Outlier ingredient for success.)

Good writing is not easy. We can try to write more because we think more is better. However, practicing long hours is only helpful if it’s correct practice. Because so many people write all day long, they may think they will become better at it. Yes. Better.  But to be a really good writer, people can take a class. Buy a book on writing. Enter contests, and seek legitimate publishing venues. Or they can hire a professional writer to write with them.

Bottom line:  Really good writing is extremely hard to do. There is no license to be a writer. Masters and Doctorate degrees—yes. Otherwise, the proof is in the publishing. In clarity and voice and tone. However, the real proof: the pleasure of reading good writing of any kind.

You Need a Break

Hire a professional. Perhaps a professional writer, even.

Maybe you have too many projects for the writers on your staff. Maybe you’re the writer and the staffTaking a Break from Writingand you’re doing it all. Sometimes it’s just plain hard to come up with a new angle. Your writers and you have been writing about the company for years. It’s difficult to create spanking new content every time.  

“What are we going to write about today?” they plead, their eyes crossed from the sheer weight of the challenge. Perhaps Sisyphus, the mythological Greek king (whose punishment in hell was to push a rock up a mountain only to have it roll back down every time, again and again, and again) had it easier.

Take a break! Make it like the day a landscape architect comes to your home. Budget so you can afford it. The yard will look better, and fewer plants will die if the experts design, choose the correct plants, and set the automatic watering schedule for the best time of day and water requirements for healthy plants.

A “word architect” will likewise design a written project that will look better, will include the correct words for your audience and purpose, and will arrive with placement suggestions to deliver the (marketing) piece to the most effective promotional channels or media outlets.  Your feeling of relief is…priceless!

Find a way. Hire a professional. By hiring a landscape architect, or by indulging in, perhaps, an interior decorator or a writer, you will see that it’s good for the soul to take a break from the angst of Do-It-Yourself. It’s good for your head, too. It’s like taking a little vacation: you come back renewed and refreshed.

A freelance writer will let you take a break, and free your mind for other endeavors.

Exclamation Points!!!

Has anyone noticed besides me? When I first started writing professionally, the rule was “only one exclamation point on a page.” What happened? The little devils sneak into so many places, they’re like ants, crawling through paragraphs carrying their dead and dropping them here and there, I guess. I don’t know. Exclamation pointDefining Your Projects are everywhere. (I had to restrain from an exclamation point on that last sentence because it’s all too easy to fall in the trap, the habit of it.)

The writer F. Scott Fitzgerald once said, “An exclamation point is like laughing at your own joke.” Do not use even one of these marks unless you’re convinced it is justified. Here’s the problem:

If everything is important, nothing is important.

In business writing and journalism, the exclamation point is not appropriate. So…what do you do? Make your writing provocative without the use of the little buggers. Using great verbs helps.

What else? Use exclamation points sparingly, one per page (like they said in the old days) so that when the mark appears, it means something.  Whatever the subject, the single mark on the page will stand out… not shout, but  speak loudly for readers that are paying attention. Even for those that aren’t aware of it consciously, they will sense it.

In writing as in many endeavors, it’s the little things that make a difference. The professional writer knows. We share. People grow. It’s good.

More to the point (pun intended) what does it say about society that we have to make everything astonishing? It says we have too much content and everyone wants theirs to be the best, the newest, the “mostest.” So we rely on this lowly mark, this unassuming line/dot that has suddenly found its way into the limelight, like the people who have recently died (Carrie Fisher, Debbie Reynolds, et al) who have become even more famous from a Social Media blitz that elevates these two, albeit already-famous personae, to demigoddesses. Over the top. Trop. Excess. It’s a way of life, and the exclamation point is but a symptom of the malaise. It seems we simply can’t leave things alone to stand on their own two feet. I am contributing content here, but at least I am not going to try to escalate the importance of this rant by inserting an exclamation mark somewhere to prove the point, so to speak. For the record, it seems that more exclamation points would be the next step… as in the title. But when does it stop?????

I’m done now. I think.

 

 

 

Stuff!

2013-10-12 04.16.31We lasted THREE (3) weeks on our trip to Europe each of us with only one carry-on suitcase. In the winter. That’s right: a few pair of pants, a few tops, washing every few days and drying over the towel racks, and VOILÀ.

It made me wonder when I returned home: Why do we need SO MUCH STUFF?

I overbuy. We overbuy. I buy when I’m bored, when I’m lonely, when I’m procrastinating. Then, I buy too much. Stuff I DON’T NEED. It’s the American way. Well, no, it’s the “affluent” way that keeps economies rolling and people in debt and working. Newspapers in Europe in early January carried articles bemoaning credit card debt (along with extra pounds) as the left over (maybe hung over, too) “blessings” of the holiday season.

I came home and threw out three pairs of socks that I absolutely hate to wear, but keep in my drawer because I made the mistake of buying them in one of the multi packs that Target and Costco sell. “Heck, I’m getting all these pairs for so little money!” I say to myself. And I end up with a bunch of things I don’t want and feel guilty about so I keep them, stuffed into already over-stuffed drawers and closets. When it’s dark in the morning, I grab a navy blue and black sock and wonder when I get to work, how THAT happened. Or wear navy blue hose with a black skirt. I hate that.

I think Henry Ford had the best idea. Black. Any color you want as long as it’s black. Wouldn’t that simplify our lives? And out of sheer boredom, we wouldn’t go shopping so much. Who needs another black outfit? And then the retail industry would falter, the automobile manufacturers would crash, and the worldwide economy would swoon. For a while. And then, all the brain power that drains into marketing stuff we don’t need would flow into important things like global warming, electric cars, solar energy, public transportation in Los Angeles, and real transporters, like on Star Trek, so we wouldn’t have to endure endless, cramped air travel to far-away places. We could live unencumbered.

Stuff makes me stuffy. It weighs me down. It forces me to pause to organize, dust, and categorize it instead of creating, thinking, writing, reading, and loving.

I’m de-stuffing this year. In fact, I read somewhere, that when you go into a drawer, a closet, or a cabinet to remove TEN THINGS in it and throw them away. I almost lost my wedding ring that way, but sanity prevailed. I get carried away sometimes, but I don’t want to get carried away by my stuff. Please. Don’t bury me with it. I plan to enjoy the other side. Without stuff. Heck. Without clothes at all!

© 2008

The Sky Is Falling!

Chicken Little was sure of it. I am too. I felt it. Didn’t you? Bang. There goes another one. I especially feel this way when I look at news — or read a newspaper (yes I still do that, although I’m not sure why).

Here’s the deal: Chicken Little attracted ATTENTION when she said the sky was falling. But even though she is wrong, that doesn’t stop her from alarming those around her.

Today’s media has a “Sky Is Falling” mentality.  While they’re not usually wrong, they’re rarely telling us about something good that’s happened. It’s probably a good idea to ignore the news. If we don’t know the sky is falling, we don’t worry about it nearly as much, and are able to accomplish more because of it. When something REAL happens, then we can engage.

I like to think about the two main variations on the ending of the Chicken Little story, each providing a strong moral or takeaway (which is what fables are supposed to do). (1) In the happy ending, the story makes a case for standing up for whatever you believe in. It’s okay to be different and a little weird. Spoiler alert for ending #1 . Chicken Little and her friends don’t get eaten by the fox. (2) In the unhappy ending, the moral has to do with the consequences of believing everything you hear, no matter how ridiculous. Spoiler alert for ending #2. Chicken Little and her friends are all eaten by the fox.

I like the happy ending. I want today’s children to understand that being different is a good thing. Yes, you might get eaten, but if getting eaten is only failing, what’s to worry about? Lots of people fail and then rise like a Phoenix from the ashes of their defeat, stronger and more prepared for the next battle. On the other hand, I am very tired of the Media trying to outdo each other with the worst story du jour. The trouble is, there are too many pieces of ugly sky falling about our head and shoulders these days.

Here’s what: I say make today a good day. If you choose to watch the news and see that the sky is falling, decide if there’s anything you can do about it. If not, keep doing what you’re doing, and dare to be different. Be the weird Chicken Little. Run around with feathers flying. Squawk a little. Better yet, make the sky fall. Carve a Steve Jobs ding in your universe and then eat the fox.

 

 

 

What Would I Tell a 22-Year-Old Today?

Fail fast and often.

IMG_0044Everyone your age gets lots of advice. And you’re not even asking for it, are you? Well, here’s the deal: when you ask for advice, you’re pretty much tapping into the stuff you already know, deep down inside at the gut level. You know it. Yes. You know it.

Here are five things I’d like to tell you. It’s a short list—so I hope you’ll read it.

  1. Be kind.
  2. Fail fast and often (like Michael Jordan!).
  3. Read (or listen) voraciously.
  4. Smile widely.
  5. Don’t forget to have fun.

We could go on for paragraphs. Write books (there are lots). And make long speeches. But those are the five that matter today. If you want my advice, see what books, speeches, podcasts, and  TED talks exist to expand on each of these ideas. Or not. Just having these five to think about should do it.

P.S. If you’re not 22, it’s okay. You might also consider the five suggestions above.

“I’ve failed over and over and over again in my life and that is why I succeed.” ~ Michael Jordan

Voice, Tone, Style and Brand

I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the shareholders, or the correspondence to the members in youNew Voice and Styler club and on your website for gosh sakes! Voice is the name on your door. You are your voice. Your voice is you. The rhythm of your words, the cadence of the sentences, the word choices—they are all you. Using contractions like aren’t and haven’t will send one message. Or having no contractions in your messaging makes quite another statement. They all contribute to voice. Your “voice” defines your brand.

Ever heard of a writer with a strong voice? That’s someone with an identity that you can recognize… almost like recognizing a cartoon character by the human’s voice: Woody in Toy Story is Tom Hanks. You recognize his voice. Dory in Finding Nemo is Ellen DeGeneres. In the book Seriously…I’m Kidding written by Ellen DeGeneres, you hear her voice, not because you hear it, really, but the word choices sound just like her! Ellen DeGeneres is a human brand.

Tone defines your writing, your communication, your delivery. “Don’t take that tone with me, young man.” Oh how tone matters! Is your writing tone breezy? Erudite? Cozy? Funny? The tone of your life affects the tone of your writing, your website and um, your brand! Upbeat? Happy? Silly? Serious? Academic? Professional? Sad? Writing tone can send a company’s brand down the tubes or up to the clouds. Continue reading “Voice, Tone, Style and Brand”

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