Have you seen it at Costco? It’s almost a sport. People peek over the top of others’ overstuffed shopping carts… on the way IN and on the way OUT! On the way IN they’re saying, “What do I need to look for once I get in?” On the way OUT, they say (I’ve actually heard it), “Oh Honey, look what we missed!” It’s a metaphor for life these days. “Hey, fella, what do you have in your basket that I might want? What am I missing?” Both feed Social Media. What if you miss out today?
What if you do? So what?
Indeed SO WHAT? Don’t succumb to basket envy. You can catch it later.
What is a Plan B, besides a morning after pill?
It’s a backup. It’s the spare tire. It’s what you should have behind your Plan A.
Plan B’s are scary because we rarely even have a Plan A. Why not? Companies usually have Plan A’s. Or Plans. Do they have Plan B’s? Shouldn’t they? What happens if the new product fails? What happens if the production line slows or stops? What do they do if they cannot obtain the part they need? What’s their Plan B?
What’s your personal Plan B for losing your job in a reorganization? What’s the Plan B for retirement if the kids come back home with your grandchildren in tow? Or THEY lose a job in a reorganization and need a place to stay “for a little while.”
If you don’t have a Plan A, you won’t ever have a Plan B.
So what are your plans for the weekend?
In today’s USA Today, we saw a renewed focus on corporate kindness.
In the old days, they used to call it social responsibility.
In business school, they used to tell us that social responsibility was not in the interest of the shareholders. The shareholders demand a profit, they said.
That was then. This is now. A good heart is good business. Giving some of the profits to those in need actually gives customers a better feeling about the company. Better feeling = more business. I do not think the profits and corporate kindness are mutually exclusive… to a point. At some nebulous level, though, the line needs to be drawn. Without profits, a business will not survive, cannot pay its employees, cannot re-invest into product development. The trick is finding the right mix, the correct balance. That trick applies to most things.