I know we mourn the passing of great newspapers and magazines in print. However, look at it this way… people still seek content. It’s just packaged differently.
According to data published by ZenithOptimedia this week, folks in 2014 folks were consuming media online for an average of 110 minutes a day, compared to only 60 minutes in 2010. And while total traditional media outweighs Internet media consumption, traditional media consumption is on the decline. Print take the worst hit.
You will find more statistics at Statista.
So… where do you want your content? Online, of course. The magazines and newspapers get it. They’re all online. And they still need content. YouTube is content…someone writes the script, right?
We’re doing that. Providing content. It’s a Writing World… for writing that means business.
What is the reason that some companies work and some don’t? Here’s a TED talk to tell you. Enjoy.
For starters, if you want to find out more about Elon Musk, the founder and CEO of Tesla Motors, head over to the TED Talk for a recent interview. Otherwise, stand back to witness the future unfold before your very eyes.
I hear you from all the way over here in my blog cave. You’re saying, “Hah! Auto-piloted cars will never work.” And that’s what they said about toilet paper, airplanes, cordless phones (not to mention cell phones), and anything else that wasn’t here until it was.
The really cool part is that the visionaries that define these types of futures are “scientists” (or at least champions of the scientific method) and dreamers all rolled into one. The Wright Brothers come to mind. Benjamin Franklin. Steve Jobs. Bill Gates. John Lasseter of Pixar. (Is he a scientist or just a dreamer?)
Medical scientists do not radiate the pizazz of an electric car or a cell phone or an airplane, but they are visionaries all the same. Example: People rarely die of infections any more thanks to Sir Alexander Fleming’s discovery of penicillin back in 1928. His claim to fame was that he paused to consider a fuzzy Petri dish on a vacation-neglected workbench. Visionary indeed.
Thank goodness we still have these folks in our midst. We are lucky to have people that believe they can do what they set out to do, and that they don’t give up.
I like to believe that you and I have the vision to stay out of their way.
In today’s USA Today, we saw a renewed focus on corporate kindness.
In the old days, they used to call it social responsibility.
In business school, they used to tell us that social responsibility was not in the interest of the shareholders. The shareholders demand a profit, they said.
That was then. This is now. A good heart is good business. Giving some of the profits to those in need actually gives customers a better feeling about the company. Better feeling = more business. I do not think the profits and corporate kindness are mutually exclusive… to a point. At some nebulous level, though, the line needs to be drawn. Without profits, a business will not survive, cannot pay its employees, cannot re-invest into product development. The trick is finding the right mix, the correct balance. That trick applies to most things.