I hear you! You’re saying…voice, tone and style are writing terms. What are they doing in a business blog? Lots. Voice has to do with who you are. It’s your identity. Your music. It’s your immutable, unalterable you that shows up in your speech, but also in your writing…in your emails, your message to the shareholders, or the correspondence to the members in your club and on your website for gosh sakes! Voice is the name on your door. You are your voice. Your voice is you. The rhythm of your words, the cadence of the sentences, the word choices—they are all you. Using contractions like aren’t and haven’t will send one message. Or having no contractions in your messaging makes quite another statement. They all contribute to voice. Your “voice” defines your brand.
Ever heard of a writer with a strong voice? That’s someone with an identity that you can recognize… almost like recognizing a cartoon character by the human’s voice: Woody in Toy Story is Tom Hanks. You recognize his voice. Dory in Finding Nemo is Ellen DeGeneres. In the book Seriously…I’m Kidding written by Ellen DeGeneres, you hear her voice, not because you hear it, really, but the word choices sound just like her! Ellen DeGeneres is a human brand.
Tone defines your writing, your communication, your delivery. “Don’t take that tone with me, young man.” Oh how tone matters! Is your writing tone breezy? Erudite? Cozy? Funny? The tone of your life affects the tone of your writing, your website and um, your brand! Upbeat? Happy? Silly? Serious? Academic? Professional? Sad? Writing tone can send a company’s brand down the tubes or up to the clouds. Continue reading “Voice, Tone, Style and Brand”