TOO MANY CHOICES
Whether it’s business, our health, or our insurance policies, the problem is the same. We have too many choices. Result: We don’t choose. We do nothing at all. We’re exhausted and we’re paralyzed.
Here are three folks who can tell us why we are not happier, and not smarter and not better off with more choices.
- Barry Schwartz, Ph.D. writes and speaks on The Paradox of Choice. (2004)
- Malcolm Gladwell author of Outliers and Tipping Point in his 2004 TED Talk.
- Sheena Iyengar Ph.D. writes and speaks on The Art of Choosing, (2010). The book discusses “relationship between choice and freedom — one doesn’t always go with the other.”
What to do about it? Simplify. Boil it down to three.
Choose From the Top Three: Make every decision—as difficult as it is—a choice among three things. Why? Because we don’t have time for more. We can only handle three. It forces us to seriously consider the most important three. It requires conscious choice and a modicum of analysis. There is usually not an advantage in over-analyzing.
Here’s what you get from choosing three: A momentum that will not get mired in the sludge of too many choices. Too many choices paralyze us.
To move forward, to move at all, whittle it down to three.
What if you’re wrong? The beauty is… You will know sooner rather than later.
Make It Easy: Make it easy for yourself and your clients to make decisions. They can handle three. More than that and you risk their not making a choice at all. You risk losing the sale.
And for yourself, you risk not moving forward. Stuck is stuck. Like a statue. Don’t be.