Your defenders ring the ramparts. You’re ready. Cannons are manned. Piles of extra arrows in the form of solid commitments to UX lay at the feet of your sales team. Customer service team leaders have plenty of ammunition. They are loaded down with careful, happy scripts and working headphones. Their computer monitors hold reactive inventory lists – selected from the best user-experience company roundtables in your industry. We want this; we need that. Your company listened and acted.
Your competitors surround you astride headstrong horses, their breath visible in the cool morning air. These marauders are ready to tear down your hard-won market share. You have done your homework, though. Your customers are deliriously happy. The walls hold. Good job.