Corporate Kindness

In today’s USA Today, we saw a renewed focus on corporate kindness.

In the old days, they used to call it social responsibility.

In business school, they used to tell us that social responsibility was not in the interest of the shareholders. The shareholders demand a profit, they said.

That was then. This is now. A good heart is good business.  Giving some of the profits to those in need actually gives customers a better feeling about the company. Better feeling = more business. I do not think the profits and corporate kindness are mutually exclusive… to a point. At some nebulous level, though, the line needs to be drawn. Without profits, a business will not survive, cannot pay its employees, cannot re-invest into product development. The trick is finding the right mix, the correct balance. That trick applies to most things.

Author: Kathryn Atkins

I write to live. I live to write and have recently published a literary collection, "Giving My Self to the Wind." I am a Huffington Post blogger and LinkedIn contributor. I play the piano by ear, I do Yoga, love TED talks, read a lot, and dance Flamenco. Married with grown children, I'm on my second or third self.

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